“EUedge is a custom software solutions company with experience in disruptive technologies.” (euedge.com)
We were commissioned to completely re-design the visual identity of EUedge, including but not limited to: logotype, color palette & typography, stationery, stickers, temporary tattoos, print and social media collateral, fully responsive website etc. Instead of starting from the (meaningless) company name, we put together a short survey where we asked every employee of the company to indicate a word for each letter of the alphabet. After merging the lists we distilled 26 words which, in the shape of illustration pairs, formed the basis of a “brand alphabet”. We used a naive, cartoon-like style of drawing contrasted with ASCII art, which in turn defined the character of the logo.
ART DIRECTION, GRAPHIC DESIGN, WEB DESIGN
Inkredible Letterpress, DigitalPress
Capo (Alias), Menoe Grotesque (Hungarumlaut)
Zsuzsi and Bandi